Be the First Call When
Austin's AC Goes Down
Emergency HVAC calls are won by whoever appears at the top of Google first. We build and manage Google Ads campaigns that put your company there — for emergency repairs, seasonal tune-ups, system replacements, and Google Local Services Ads — so you capture every high-intent homeowner searching in your service area.
Campaign Types
6 Campaign Types Built for HVAC Companies
HVAC customers search differently in July than they do in March. We build campaigns for every search intent — emergency, seasonal, planned, and high-ticket.
Emergency Repair Campaigns
The highest-intent, highest-converting campaign type for HVAC. When an AC dies at 100°F or a furnace fails in January, people call the first number that appears. We ensure that number is yours — 24 hours a day, 7 days a week.
Seasonal Tune-Up Campaigns
Pre-summer AC maintenance and pre-winter heating check campaigns that fill your schedule before the rush. Targeting homeowners who are planning ahead — lower CPC, higher ticket value when paired with maintenance agreement upsells.
System Replacement Campaigns
High-value campaigns targeting homeowners with older systems (10+ years). Keywords and ad copy focused on efficiency upgrades, rebates, and financing — the language of someone considering a $5,000 to $15,000 purchase decision.
Google Local Services Ads (LSA)
LSAs appear above everything else in Google search — including standard ads. HVAC is one of the top LSA categories. Google Guaranteed verification builds instant trust, and you only pay per lead (not per click). We set up and manage LSA alongside your standard campaigns.
Maintenance Agreement Campaigns
Long-term customer value for HVAC companies comes from maintenance agreements — recurring annual revenue that stabilizes your cash flow. These campaigns target the "tire-kicker" segment with a low-friction offer that converts into a lifetime customer.
Retargeting Campaigns
A homeowner who visited your website and did not call is still a hot lead. Retargeting ads follow them across Google Display, YouTube, and social media — keeping your company top of mind until they are ready to schedule.
Google Local Services Ads
The Google Guaranteed Advantage
Google Local Services Ads (LSA) are a separate ad product that appears above all standard Google Ads and organic results. They show your company name, rating, phone number, and the Google Guaranteed badge — the most prominent position in all of Google search for HVAC searches.
Unlike standard PPC where you pay per click, LSA charges per lead — only when someone calls or messages you directly. For Austin HVAC companies, LSA leads typically cost $25 to $60 each.
Set Up My Google LSA →Appear Above Everything
LSAs appear above regular Google Ads and organic results — the absolute top of the page. Your company is the first thing a homeowner sees when their AC dies.
Google Guaranteed Badge
The green Google Guaranteed checkmark instantly builds trust. Homeowners know Google has verified your business, license, and insurance.
Pay Per Lead, Not Per Click
You only pay when someone calls or messages you directly through the ad — not for every click that bounces. For HVAC, typical LSA CPL is $25 to $60.
Review-Powered Ranking
LSA ranking is driven heavily by your Google review count and rating. We help you build reviews systematically so your LSA outranks competitors.
Keyword Intelligence
HVAC Keywords We Target — and Why
HVAC keywords have high CPCs — but the ticket size justifies the spend. An emergency call that leads to a $8,500 system replacement from a $45 click is a 188× return.
| Keyword | Avg CPC | Volume | Intent |
|---|---|---|---|
| AC repair near me | $18–28 | 74,000/mo | Immediate — Google auto-localizes |
| HVAC repair austin tx | $22–35 | 1,200/mo | High — specific + geo |
| AC not cooling austin | $15–24 | 880/mo | Very high — active problem, calls now |
| new AC unit austin | $25–40 | 590/mo | High ticket — replacement decision |
| HVAC maintenance austin | $12–20 | 720/mo | Planned — maintenance agreement potential |
| furnace repair austin tx | $18–30 | 480/mo | High — seasonal urgency in winter |
| AC installation austin | $28–45 | 390/mo | Very high ticket — new system buyer |
| emergency HVAC austin | $35–55 | 290/mo | Highest intent — crisis, calls immediately |
Pricing
HVAC PPC Packages
Ad spend goes directly to Google. Management fees cover strategy, campaign management, optimization, and reporting.
Starter
$1,000/mo ad spend
+ $600/mo management
18–30 leads/mo
Smaller HVAC companies or those new to paid ads
- ✓Emergency repair campaign
- ✓Call-only mobile ads
- ✓Basic conversion tracking
- ✓Monthly performance report
Growth
$2,000/mo ad spend
+ $900/mo management
40–65 leads/mo
Growing HVAC companies ready to dominate Austin search
- ✓Emergency + seasonal tune-up campaigns
- ✓Google Local Services Ads (LSA) setup
- ✓Call-only + responsive search ads
- ✓Conversion-optimized landing page
- ✓Retargeting display campaign
- ✓Bi-weekly optimization calls
Dominate
$4,000+/mo ad spend
+ $1,400/mo management
90–140 leads/mo
Established companies or multi-location HVAC operations
- ✓All 6 campaign types active
- ✓LSA + standard Google Ads combo
- ✓Replacement/high-ticket campaigns
- ✓Custom landing pages per service
- ✓Competitor conquest bidding
- ✓Seasonal budget scaling automation
- ✓Weekly optimization + strategy calls
Our Process
Live and Generating Leads in 2 Weeks
From first conversation to first call — here is our step-by-step HVAC PPC launch process.
HVAC PPC Audit & Market Analysis
Week 1We audit your existing campaigns (if any) for wasted spend, then map the full Austin HVAC competitive landscape — which companies are bidding on what, at what CPCs, with what ad copy angles.
Campaign Architecture & Keyword Strategy
Week 1Emergency vs. planned service vs. replacement — each segment gets its own campaign, ad group structure, and bid strategy. We separate high-intent emergency keywords from planned-purchase keywords to maximize Quality Score on both.
Ad Copy & Landing Page Creation
Week 2Compelling ad copy that speaks to each intent segment: urgency for emergency searches, savings and efficiency for replacement, simplicity and reliability for maintenance. PPC-optimized landing pages with clear CTAs, trust signals, and phone-first design.
Google LSA Verification & Setup
Week 2If you qualify, we complete the Google Local Services Ads verification process: license upload, insurance verification, background check initiation, and profile optimization for maximum ranking.
Conversion Tracking & Analytics
Week 2–3Every call, form, and chat lead is tracked to the exact keyword and campaign. You always know your real cost-per-lead — and we use that data to cut waste and scale what works.
Launch & Ongoing Optimization
OngoingCampaigns go live. We monitor daily for the first 2 weeks, then shift to ongoing monthly optimization: bid adjustments, negative keyword expansion, seasonal budget scaling, and A/B ad testing.
FAQ
HVAC PPC Questions from Company Owners
Start Winning Emergency Calls This Week
Free PPC audit for Austin HVAC companies. We'll review your current Google presence, show you what your competitors are bidding on, and build a custom campaign strategy — at zero cost, zero obligation.
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