Fill Your Bays With Paid Ads That
Pay for Themselves
Google Ads puts your shop at the top of search results the moment someone types “auto body shop near me.” Unlike SEO, there is no waiting — leads start flowing within days. We build and manage high-converting PPC campaigns specifically for Austin collision repair shops, including hail surge campaigns that activate before your competitors even know the storm hit.
The Case for PPC
Auto Body Is a High-Intent, High-Urgency Business.
Google Ads Is Built for That.
Nobody plans their next collision repair. When someone needs a body shop, they need one now — and the first shop that appears at the top of Google is the one that gets the call. That is the fundamental case for PPC in the collision repair market.
SEO is essential for long-term brand authority, but it takes 4 to 6 months to rank. PPC is live in 48 hours. Most high-performing shops run both: SEO builds the foundation, PPC fills the pipeline while you wait for organic rankings to climb.
The Austin auto body market has a second dynamic that makes PPC uniquely powerful: hail storms. When a storm hits, search volume for PDR and hail damage repair spikes 300 to 500% overnight. A shop with surge campaigns already built can capture that demand within hours. A shop without them misses the entire event.
PPC vs. Other Channels
Google Ads (PPC)
Live in 48 hours · $25–50 CPL
✅ Best for immediate leads + hail surge
Local SEO
3–6 months to rank · $15–30 CPL at scale
✅ Best for long-term, organic lead flow
Social Media Ads
Live in 24 hours · $40–80 CPL
⚠️ Good for awareness, weaker intent
Insurance Referrals
Relationship-dependent · $0 direct cost
⚠️ Unpredictable, often discounted work
Campaign Types
6 Campaign Types Built for Collision Repair
Every campaign type targets a distinct segment of the market — so you capture every type of body shop customer.
Emergency Repair Campaigns
Target drivers searching right now for collision repair, dent removal, or bumper repair. These are the highest-intent searches in your entire market — people who need a shop today, not someday.
Hail Storm Surge Campaigns
When severe weather hits Austin, PDR and hail damage search volume spikes 3 to 5x overnight. We run pre-built campaigns that activate within hours of an NWS warning — capturing demand before competitors wake up.
Insurance Claim Campaigns
Customers dealing with at-fault accidents often search for shops that are "easy with insurance." These keywords convert into high-value, insurance-backed repairs — your most profitable job type.
Specific Service Campaigns
Separate ad groups for every service line: paintless dent repair, paint correction, frame straightening, auto glass, and detailing. Targeted landing pages mean higher Quality Scores and lower CPCs.
Branded Protection Campaigns
Competitors actively bid on your shop name — especially franchise shops like Caliber and Service King. We run branded campaigns to ensure anyone searching for your shop by name lands on your site, not theirs.
Retargeting Campaigns
Not every website visitor calls on the first visit. Retargeting ads follow past visitors across Google Display, YouTube, and social — keeping your shop top of mind until they are ready to book.
Keyword Intelligence
The Keywords We Bid on — and Why
Every keyword is chosen for commercial intent, realistic CPC, and local search volume. We do not waste budget on curiosity clicks.
| Keyword | Avg CPC | Volume | Intent |
|---|---|---|---|
| auto body shop near me | $8–14 | 49,500/mo | Immediate — Google auto-localizes |
| collision repair austin tx | $12–18 | 720/mo | High — specific + geo |
| hail damage repair austin | $6–11 | 1,300/mo | Very high — seasonal surge |
| paintless dent repair austin | $7–12 | 880/mo | High — specific service search |
| bumper repair austin | $5–9 | 320/mo | High — ready to book |
| auto body shop south austin | $4–8 | 260/mo | High — neighborhood-specific |
| car paint repair austin | $8–13 | 390/mo | High — visible damage, quick decision |
| insurance auto body austin | $14–22 | 210/mo | Very high — insurance job = high ticket |
Negative Keywords We Block
These keywords are added to every campaign to eliminate wasted clicks from users who will never become customers — saving 20 to 35% of your ad budget.
Pricing
PPC Packages for Auto Body Shops
Choose a starting point — all packages scale as your shop grows. Ad spend goes directly to Google (not to us).
Starter
$750/mo ad spend
+ $500/mo management
15–25 leads/mo
Shops new to PPC or testing in a single ZIP code
- ✓1 search campaign (emergency + hail)
- ✓Google call ads
- ✓Basic conversion tracking
- ✓Monthly report
Growth
$1,500/mo ad spend
+ $750/mo management
35–55 leads/mo
Established shops ready to dominate Austin market
- ✓3 campaigns (emergency, hail surge, service-specific)
- ✓Call-only + responsive search ads
- ✓Retargeting display
- ✓Conversion-optimized landing page
- ✓Bi-weekly optimization
- ✓Google Analytics 4 dashboard
Dominate
$3,000+/mo ad spend
+ $1,200/mo management
80–120 leads/mo
Multi-bay shops or those targeting multiple Austin zip codes
- ✓Full campaign suite (all 6 campaign types)
- ✓Google Local Services Ads setup
- ✓Branded protection campaigns
- ✓Custom landing pages per service
- ✓Competitor conquest targeting
- ✓Weekly optimization + calls
Our Process
From Audit to First Lead in 2 Weeks
Here is exactly what happens when you hire us to run your body shop's Google Ads.
PPC Audit & Competitive Analysis
Week 1We audit any existing campaigns for wasted spend, then analyze exactly what your top competitors are bidding on — keyword gaps, ad copy angles, and landing page weaknesses we can exploit.
Keyword Strategy & Campaign Architecture
Week 1We build a keyword map organized by intent, service type, and geography. Emergency vs. planned service vs. hail surge — each gets its own campaign structure for maximum Quality Score.
Ad Copy & Landing Page Creation
Week 2Compelling ad copy with your USPs (DRP status, hail specialists, I-CAR certified, free estimates). We also build or optimize landing pages — because sending PPC traffic to your homepage is leaving money on the table.
Conversion Tracking Setup
Week 2Every call, form submission, and direction request is tracked back to the exact keyword and ad that generated it. No more guessing which ads work — we know, down to the dollar.
Campaign Launch & Initial Optimization
Week 3–4Campaigns go live. We monitor closely for the first 2 weeks: adjusting bids, pausing underperforming keywords, testing ad variants, and ensuring search terms are matching intent.
Ongoing: Bid Management & Reporting
OngoingMonthly bid adjustments, negative keyword expansion, A/B ad testing, hail surge campaign activation, and detailed reports showing cost-per-lead, call volume, and revenue attribution.
FAQ
PPC Questions from Body Shop Owners
Start Getting Leads This Week
Free PPC audit for Austin-area auto body shops. We'll review your current ads (if any), show you exactly what your competitors are bidding on, and build a custom campaign strategy — at no cost, no obligation.